If you have real estate to sell you more than likely know how strong a part the internet plays in a buyers home search. Year on year it’s been at or above 90% for a while now. Newspapers, home magazines, open houses all take a back seat and are declining because simply they are no longer doing an efficient job by comparison. Home sellers must ensure the marketing of their real estate is going to match what buyers are looking for in Barrington homes. It isn’t that hard, there’s no secret sauce, but there are some simple rules.
Make Sure Your Home is Prepared
My experience in the last few years is that home sellers in my area, Barrington, have this down pat. They interview several Realtors, or call the guy/gal they used last time and get some input into what needs to be done to a home prior to listing it for sale. After a month, two or even longer, the property is ready and listed for sale.
This is great news but if you choose not to do the preparation, you might pay the price – your net proceeds might be less. Often it’s not a big investment that is needed, it might be as simple as removing furniture from overcrowded rooms or removing wallpaper from one room. A little time or cost can reap dividends.
Make Sure Your Presentation is Complete
Now your home is ready, you’ve chosen your Realtor, an agreement is in place to start marketing. Any Realtor can cruise through your home measuring rooms, make general notes, taking some photos and race back to the office, dropping it in front of the secretary and say, here’s my new listing, please process it.
In my opinion a little more attention at the start is required.
- Taking the time to understand the features of your home.
- Typing a list of all the more recent upgrades or updates.
- Make sure your Realtor knows about things you want to keep that are attached to the property.
- A front of the home photo is critical.
- Multiple photos.
Pricing Barrington Homes Should be Strategic not Psychological
I’ve mentioned on a number of occasions why pricing homes is key. Some sellers and some Realtor’s still have the tendency to ignore how the internet and humans work when it comes to searching for real estate. Then there’s the psychological aspect of the starting number. Let’s consider Barrington homes because I write from that perspective, it’s my target area for my career.
For the sake of argument your home should be priced between $1,100,000 and $1,200,000. You decide you feel you should go towards the higher end of the range. Here are some possible pricing choices:
I invite you to go to many of the real estate websites and see how you can search like a buyer. Some websites like this one have easy and ready to go search buttons with pre-determined prices. Others have drop down selections to choose price ranges and lastly again like this one, the search page allows the viewer to enter their own numbers. See why your pricing choice might lead to better exposure.
Price your home to appear in many online searches if possible.
Psychological Pricing – Think about gas for your car. The pumps say $3.99 and 9/10th. Let’s face it we all know than means $4. But psychologically we think it’s less because it starts with a 3. Barrington homes may be far more expensive but it’s human nature to think the same way. A house that has an asking price of $1.2 million even is easy, it’s $1.2 million. A house that has an asking price of $1,199,999 is also in effect $1.2 Million. It’s a single dollar less. However the psychology of starting it with a 1 may kick back on you the seller. The buyer sees a number that starts with $1.1….not $1.2…. Just consider how easy it now is to ignore the numbers that come after when they write their first offer.
Your house is ready, your presentation and price are ready, your home listing is released to the market. Share it with the world! You only need one buyer and they are out there somewhere, online, searching.