It’s true, luxury homes are more likely to attract relocation home buyers. Therefore luxury home sellers should be sure that the marketing their home receives is second to none and gets a lot of internet exposure using many platforms in addition to the normal real estate portals like Realtor dot com.
Relocation home buyers also tend to look for homes similar to the ones they already have. If they are relocating to Barrington, a lot of our real estate is classed as country suburban. So if the type of home they dream about is on acreage, set among trees, peaceful, quiet, away from big noisy cities, Barrington may be right for them and we have no lack of luxury home choices to offer!
Why Do Luxury Homes Attract Relocation Home Buyers
Speaking from both personal experience of relocation and from working with any relocation home buyers from all over the country and internationally, I have the data that confirms this.
Consider this. We live in an area of diverse and large employers. It’s one of the advantages of living in a large city metro area. There are employers in down-town Chicago, and there are employers all throughout the suburbs. These employers seek managers, directors, vice-presidents and presidents. There are also doctors and dentists, specialists too. All well paid white collar employees. Many new hires come from out of town. Whether they move from within the same company or seek employment with new companies, move from practice to practice or from internship to new hospitals, they have the income to support buying luxury homes.
Business owners will also relocate entire companies or open new offices in large metro areas, they too need management staff to work in the new branch.
Relocation is big business and the Barrington IL real estate market is part of it.
While relocation home buyers must first decide which communities they want to live in, usually commuting distance weighs heavily into that decision and they already have a home buying budget. They’ll likely either want to increase their property investment or at a minimum keep it the same.
Marketing Luxury Homes To Attract Relocation Home Buyers
Most buyers start researching communities, neighborhoods and homes long before they move ll the way to going out and viewing homes. Therefore internet exposure is a priority. This means more than adding to the MLS and letting syndication do the rest. There are so many other ways to market a home online.
From individual property web sites, press releases and social media advertising to over 100,000 users, we have a more sophisticated approach to marketing luxury homes in Barrington and getting them in front of both local and non local buyers.
How do we know it makes a difference? Simply by the amount of relocation home buyers we work with that find our internet presence to be second to none in the Barrington area.
It’s important to note that luxury homes don’t necessarily mean those for the rich and famous. Generally any home in the top quarter of any real estate market can be considered luxury when comparing to the rest. Here in Barrington with a median price point around $600,000, relocation white collar workers can be looking for homes at that point an up. $800,000 as a purchase price tallies nicely with upper management salaries.
No matter where the relocating buyer is coming from, in general they don’t want to buy homes that need renovation or upgrading. Relocation is a big life event and starting home renovations is not high up the list. You’ll attract a relocation buyer by making sure everything is done for them.
Relocation home buyers also love new construction, well who doesn’t!
Contact us for information about what new homes are available in your price range.
If you are relocating to Barrington, relocating out of Barrington, or ready to sell and want to be sure your home is exposed to relocation home buyers, give Corinne Guest a call: 847.363.3686. She’ll take care of you.