Is selling homes on social media viable – alone? Social media has exploded over the last few years, some names like Facebook have weathered the storm, others like MySpace have fizzled out. Social Media is like everything else, the strongest survive the weakest do not. But it does seem that Facebook, Twitter, Instagram, Pinterest and LinkedIn have a strong hold in the world of social media and might be hanging around for a while. Google Plus is a new kid on the block and a response to the success of Facebook. I still think the jury is out about it’s success, it does seem to be full of Realtors and SEO people. (Search Engine Optimization).
Each platform has a different twist, some you can follow others you have to connect first, some for business others for pleasure. Most social media networks have a high percentage of members but relatively few that really engage. I think Facebook is the exclusion, we all engage on Facebook. Can anyone sell homes on social media? After all most real estate agents now include social media in a marketing plan, to a greater or lesser degree.
Selling Homes on Social Media
Social media is a network. If you try to sell your home on a network you are only exposing it to that network. What chance the network is going to contain your buyer? It’s not going to be a slam dunk. Yes your real estate agent should include your listing in all the big social media networks but the strongest place of all for your home to appear is still the MLS (Multiple Listing Service). Buyers for the most part ultimately work with Realtors and Realtors have access to all the homes on the MLS. The MLS also gets a sellers home the most exposure to buyers online, much more than any social media network alone or combined can do.
Social media is not the magic sauce to selling real estate but it should be included in a broad online marketing plan.