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Selling horse property is different to selling other residential real estate. Horse properties come in all shapes, sizes and prices and for the most part are also residential homes. Any Realtor with residential experience is good enough to sell a horse property, but is good enough what you want?
As an equestrian Realtor working in many areas of Northern Illinois there are several aspects to selling horse property that I experience sellers are overlooking. Perhaps they are just not seeking the best agent for the job or maybe it’s more that they are not thinking it through enough. Before listing your horse property for sale, whether as an active horse farm or as a property that is zoned for horses, interviewing potential Realtors is a great suggestion. It goes without saying if you are reading this post, you likely have found the only Realtor in Illinois that not only specializes in horse property but has an excellent web presence too. In fact I don’t believe anyone else gives horse properties the online exposure that we do.
Will Your Realtor Do This?
- Walk in your barns, stables, paddocks, pastures with horses in? Are they Ok standing next to a horse? Will they walk among horses and appear at ease. If not, how on earth are they going to “sell” your property?
- Will your Realtor take details and photos of all the aspects of your property. Yes a house can be a big part of what you are selling but the land has value, your stables and barns have value, your fences have value. Experience as a horse property buyers agent tells me this is often just ignored. It’s almost as if they listing agents think the words “horse property” explains it all. Buyers want and need to know more. Price point does not matter!
- Will your Realtor create a video of the property? Video is the fastest way to show what you have and to stop all the questions coming from buyers. Do you even know if questions are coming and being answered?
- Ask plenty of Pre-listing questions. Listing any property requires more than just measuring rooms and noting acreage. Horse property buyers want to know if your barn has running water or electricity, hay storage area, access to paddocks and so on. If questions like this are not being asked, they are not going to be published, anywhere.
- Expose your property to a local and wider audience. Our MLS exposes your property to the local buying audience and the local Realtors. That part helps with buyers who are relocating. But what about buyers who want to do their own research and are not local. The chances are they’ll head over to Google and start searching using words like Barrington Horse Property. If you try that search you should find this web site at number one. And no not the ads, we are considered top dog in Googles eyes for horse property in Barrington. For Illinois horse property, last I checked we were number 7. We work hard on maintaining and growing our online presence to a wider audience. It works because you guys are all calling us!
When it comes to listing equestrian property, whether big or small if you have anything at all that adds value in the eyes of a potential buyer, you need to make sure it’s going to be included in the marketing. It does not have to be pretty, it’s not a popularity content, it’s a functional contest!
Our MLS does not have much room to do this, so adding a story with video is a great way for buyers to learn more. You’ll be making sure their questions are being answered rather than ignored. We do have drone aerial photography available to all our sellers, but you’ll need to let us know if you want it. We don’t assume and we never want to spook your horses.
While on the subject of what your property has, there are other things you are not selling that I feel should be disclosed especially for horse properties or even properties with agricultural zoning. For example if you have a big easement on your property that may prevent a buyer adding any type of outbuilding or fence, isn’t it fair to let them know? This is especially so if your property is zoned for horses but the land not currently used with any exterior structures. Believe me, they’ll find out about them at closing and that is not the place to learn the property is not what a buyer expected! How? Well all buyers are provided a plat of survey at sellers cost which shows boundaries, buildings, fences, encroachments and easements.
First Things First
Take your Realtor to the paddock or pasture and see how comfortable they are with horses. You’ll soon know whether to proceed with the interview or not. Look for Realtors with boots, appropriate wear like pants and barn coats rather than dresses, fur coats and high heels (Women). Your job as a seller will be much easier with a Realtor that fits the mould of selling horse and country property. We are there as the right professional to help you sell.
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